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Writer's pictureNatasha

Why Sustainability Isn’t Our “USP”—It’s Just Part of Who We Are


When I dream about RE(YOU)S, I’m not setting out to create a “sustainable” business. I imagine a place that feels like home—a place where people look out for each other, where resources flow freely, not wasted or left behind. Sustainability isn’t the end goal; it’s just part of the foundation.


RE(YOU)S is all about connection—finding ways to support each other, creating spaces where people feel seen, and making a difference in small, everyday ways. Sustainability weaves itself into everything we do, not because we plan to market it that way, but because it’s simply the natural way to operate.

RE(YOU)S is a connector, a hub where people bring what they have, find what they need, and feel a sense of belonging. Sustainability isn’t a label here; it’s the heartbeat of everything we do. When people gather to share what they no longer need or when families access essentials without extra costs, that’s where sustainability happens. It’s the shared respect for resources, the gratitude in making things last, and the joy in seeing something useful find a new home.

We don’t add “sustainability” as a tagline or unique feature. It’s simply how we operate, how we think, and how we build a community that feels whole. When you step into RE(YOU)S, you’re entering a space where people naturally make choices that are kind to the planet because they’re kind to each other. You don’t need to see a sustainability label to know it’s part of everything here.



One day, I hope sustainability won’t even need to be talked about—it will just be “how things are done.” We’re already living that vision here at RE(YOU)S. Sustainability isn’t something extra; it’s simply part of who we are, part of our rhythm, and our quiet, steady way of building a future that makes sense.




If you’re curious, looking for a place to belong, or want to experience a space where sustainability flows naturally, come and join us. We don’t market sustainability at RE(YOU)S—we live it.

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